Customer Service at Richer Sounds Essay

Richer Sounds believe that the most important measure of the success would be to give all their customers a great service and satisfaction. This is even important than making the profit margins high and gaining a lot of profit this is because Any organisation can increase their profits by increasing prices of goods, buying cheaper and low quality goods, cutting down on employees and many more but doing this Richer Sounds believe that there wont be good customer service due to less employees, customers wont purchase any expensive products which is not of good quality and through this they will keep losing customers The company believes once a customer purchases a product and thinks it was at low price and also sees it is off good quality with an excellent customer service given to him the he/she will always tend to come back to purchase more goods, in-fact the customer may also tell some of its friends and families about the prices that Richer Sounds have and like this the company will benefit in getting new and new customers all the time. How Richer Sounds strive to achieve superb customer service They think the following are important: – Management commitment – this means every director and every manager states the customer service as most essential in the business. This also means spending money to give excellent services – Recruiting and training right people – Colleagues are looked at their personalities and attitude while there are been giving an interview. All colleagues that have been given the job have a 3 – day induction course which even concentrates in training the new colleagues how to give an excellent customer service – Motivated colleagues – if all colleagues are treated well and valued they will give good service to customers. For this reason the colleague support function is so critical. – Measuring the results – The best way to find the right results are to ask customer themselves therefore Richer Sounds does this through it sales questionnaires. Richer Sounds also have a mystery shopper who looks how well the colleagues manage their customers and how greatly they give customer service. The company also has telephone call system, which is been recorded, and through this they check how well store colleagues answer to customer problems. – A customer friendly environment – this include the ease of walking around the store, the layout of the store and how well are the products displayed and also how well each customer will be able to search for his/her product The company insist their colleagues to wear smart clear clothes with clear name badges and to greet all their customers. Responding to customer needs Training in customer service All new colleagues have to attend the three – day induction course before they are allowed to serve customers. While doing this course they are also taught on the aspects of customer service, which includes: – How to approach a customer within the stores – Richer Sounds has several policies on approaching a customer such as: Not to approach a customer as soon as they have entered the store for any help, Once a customer enters they should greet them by saying hello and most strict rule is to not approach anyone from behind because it may scare them and only approach from the side or from the front – The appearance of the colleagues – all colleagues working in the sores have to were the Richer Sounds uniform with a name badge on it – How to cope on busy days – All tills must be used to serve customers and try to serve quite faster. When the queues are very long colleagues should offer customers standing and not standing in the queues a cup of tea or coffee. Usually no customers like to wait in queues especially when the store I very crowded. – How to ask questions to customers – colleagues should ask questions relating on the type of product they are looking for and not to encourage customers to buy items they don’t wont because richer sounds believe this is the worse thing to do. – How to handle payments – the company uses all types of credit cards or any type of purchase whether the item is 99p or even if the item is i 99. 99. This is because there are times when people wont to pay later for the item they need because you get a time period to pay the amount and there are times when customers may have forgot their money at home but want to purchase the item so they can use the credit card. Due to this reason no one may leave the store without anything just because they forgot their money. – How to cope with technical questions – Health and safety – each colleague should know how to take actions in emergency to do this they may need this training – How to deal customers who have disabilities – All colleagues should have respect for customers who have disabilities and should help them in all ways for which product they are looking for. All colleagues should be truthful in what they sell and how much they take because if there is a blind person needing a tape player the colleagues shouldn’t charge more money to what it should be. How Richer Sounds Identify Customer needs and Expectation There are three main ways how richer sounds identify customer needs and expectation, which are: – The till receipt questionnaires – these are most important questionnaires because everyone who purchases a product will receive and if they taught they did get treated well at the store then he/she may fill the questionnaires. These questionnaires are also seen everytime the customers will see the receipt and so next time when they may come back to the store to purchase another item then they could also bring the filled questionnaires with them.